Monday 23 January 2012

The vow

The vow is to be released 10th Febuary.
Advertised:

-Trailer http://www.empirecinemas.co.uk/index.php?page=forthcomingreleases (More than one)
-Twitter
-Facebook
-Youtube
-Billboards

The use in digital technology in marketing:
-Empire cinema app
-There own website
-Trailer shwoing on television

The USP (unique selling point):
-Released around about valentines day so it fits with the genre of the film
-Released also in half term
-Inspired by true events so it could link with the audience

Distributor/production & significance(are they conglomerate( large coperations that owns a range of media industries from different parts of the media e.g. internet/ tv e.g. DISNEY OWN PIXAR):
-Distrubuter Sony pictures
-Production co: screen gems, spyglass entertainment.

Opening weekend figures:

Synergy:

Significance of the stars:
Both of the main stars are very well known they have stared in many films which were welll known and sold a lot. So many

No comments:

Post a Comment