Summary:State your understanding of the following using paranormal activity as a case study.

The impact on new technology on media industries:-Apps for your mobile
-Facebook/twitter links to get onto the films website
-TV to show the trailers
-internet

The transformation of distrubution and marketing strategies by media institutions:
 -Teasers
-Social networking sites
-made there own website

The use of new technology to facilitate more accurate targeting of specific audiences:
 -placed videos of the audiences reaction rather than clips of the film
-demand button on the website
-Facebook/twitter
-able to comment on the different clips
-Able to post there own videos of themself on the website.
 How audiences embrace the use of new digital media technologies
-3D films are now in place
-smell-o-vision
-IMAX
-HD